Vaishnavi Mathur

Position: Master Students (2022-2024)

With interest in philosophy, literature, spirituality and human behaviour, Vaishnavi is a graduate in Psychology from the Banaras Hindu University. She is an avid reader and a passionate writer. In the future, Vaishnavi desires to apply her knowledge of psychology and human cognition to the consumer dominated industry to improve the quality of user experience, develop neuro marketing strategies and to help organizations implement a human- centred approach to product development.